Nowadays there are so many companies with instantly recognizable
logos, but few people actually know the meaning behind these corporate
symbols. Here are 10 modern day examples of company logos and the
meanings behind them:
1. Amazon
1. Amazon
The arrow which looks like a smiling face
in Amazon’s logo has another meaning behind it. It is a representation
of the wide range of items available for retail by Amazon, from A to Z.
2. Apple
The Apple logo is derived from the story of
Adam and Eve in the Bible. The bitten apple represents the fruit from
the “Tree of Knowledge”.
3. IBM
IBM’s logo has a hidden message for the
whole world hidden in the Big Blue logo that represents it’s company.
The white lines passing through give the appearance of the equal sign in
the lower right corner, representing equality.
4. Mobil
Mobil’s logo itself does not represent
anything, but the colors do. The red represents strength while the blue
in the logo represents faithfulness and security.
5. FedEx
The FedEx logo looks simple and it’s hard
to see what could be hidden within it. But looking closely at the space
between the ‘E’ and ‘X’ in the orange Ex shows an arrow pointing
forward. This arrow represents moving forward toward to the future.
6. Audi
Many have wondered what the four circles in
this automaker’s logo mean. Well the four circles represent the 4
companies that were a part of the Auto-Union Consortium in 1932,
namely, DKW, Horch, Wanderer and Audi.
7. BMW
BMW’s logo is a tribute to the company’s
history in aviation. The logo shows a propeller in motion with the blue
part representing the sky. This is due to the company’s role of building
aircraft engines for the German military during World War II.
8. Mercedes-Benz
Mercedes’ tri-star represents the companies dominance over land, sea and air.
9. Toyota
There are three ellipses visible in the
company’s logo. Each ellipse represents the heart of the customer, the
heart of the product and the heart of technological progress.
10. Volkswagen
The Volkswagen logo simply shows the letter
of the company’s initials. The word “Volks” is German for people, while
“Wagen” is German for car.